Students help nonprofit dog rescue with recruitment and donations
“If life is dull, get a lab!”
Advertising and public relations students Department of Media, Communications and Journalism at Fresno State collaborate with the Fresno Labrador Retriever Rescue on a campaign to recruit volunteers, foster families, adopters and donors for the organization.
Students and Lab Rescue will host a “Meet and Treat” event from 10:30 a.m. to 1:30 p.m. Thursday, Nov. 17, in front of the Kennel Bookstore in Fresno State. Of noon to 12:30 p.m., Fresno State’s living mascot, Victor E. Bulldog III, will make a special appearance. Through Meet and Treat, the campus community will learn about the Lab Rescue program and opportunities to help.
The collaboration is part of the MCJ 199 service-learning course that works with different organizations each semester to create, implement, and evaluate a public relations and advertising campaign.
“I am so proud of my students who have worked so hard to put together this campaign,” said Professor Betsy Hays, teacher of the course. “It’s a great example of service learning – the idea of using curriculum and experiential learning to make the world a better place.”
In addition to the event, the students created radio public service announcements in English and Spanish, as well as a video in partnership with the Community Media Access Collaborative (CMAC). Other elements of the campaign include a social media plan and content, community partnership suggestions, building a sponsorship case, developing a speakers bureau, and supporting the rescue’s weekly attendance. lab at the Clovis Farmers Market, where the community can meet dogs available for adoption. .
“I think this class is an ideal bridge between college and the workplace,” said student Lorena Montañes. “I appreciated being able to apply all the skills learned in a campaign that really helps these dogs.”
The Labrador Retriever Rescue of Fresno is a non-profit organization that rescues homeless and neglected Labrador Retrievers throughout Central California and provides care until their forever home is found.
“With the growing population of homeless, neglected and abandoned Labs, we need more people and more resources,” said Fresno Labrador Retriever Rescue volunteer Noor Sabharwal.
The organization is 100% foster-based and offers several ways to help dogs, including becoming a volunteer, foster, adoptive, lab sponsor, or donor of money or supplies. By sponsoring a laboratory, it is possible to help dogs awaiting adoption either by a one-off donation or by a monthly contribution in the name of the dog.
The campaign is supported by Fresno State Friends for Civic Engagement through the Jan and Bud Richter Center for Community Engagement and Service-Learning.