Coffee company and artists team up to give back
ST. PETERSBURG, Fla. – This month, a new partnership was launched between a local coffee company and local artists.
Each season, Kawa Coffee plans to unveil a new coffee can designed by a St. Petersburg artist, with all proceeds from the sale of the cans going to the artistic community.
Chad Mize is used to painting large-scale murals, so it was a change of pace when he was asked to design the first coffee can.
His design consisted of everything from smiling Christmas trees to aliens to purple monsters.
“These are just characters that I work with all the time, I constantly paint them over and over and over again, so I just want to leave my mark,” Mize said.
100% of the net proceeds from the sale of these cans will be donated to local artists through the non-profit St. Petersburg Arts Alliance.
“I really think the arts community plays a role in this, and so linking art and commerce is very important. It keeps St. Pete special,” Mize said.
St. Petersburg Arts Alliance CEO Terry Marks said the money raised will support the St. Petersburg Arts Endowment.
“And that endowment translates into funds for individual artists, arts organizations. It’s a fund that we can use for all kinds of things to help artists at all levels,” Marks said.
Kawa Coffee owner Sarah Perrier was a performance artist before getting into the coffee business.
“The arts are such a big part of our community here in St. Pete, and it makes the town more vibrant,” Perrier said. “That’s a big part of why we love this region and are happy to support it.”
Mize is proud to be the first artist in what promises to be a long series. Each season, the alliance plans to choose a new artist from St. Petersburg for the opportunity to design a coffee box.
“I’m honored to be a part of this and can’t wait to see who the next artist will be,” Mize said.
Perrier said the support was already overwhelming. Come for coffee, leave with art, and know your purchase went to a good cause.
“You know, maybe you can’t give $200, or you can’t give $500 to an organization, but if you can give every time you buy a can of coffee, you’re giving a little,” said said Perrier. everyone kind of feels a part of it and feels good about what they’re doing.”
Marks thinks it’s remarkable.
“I hope this will encourage other retailers in St. Petersburg and beyond to think of ways to take some of their profits and help nonprofits,” he said.