RARE CHAMPAGNE LAUNCHES ITS RARE ROSÉ VINTAGE 2012 THE FAMOUS HOUSE IS PARTNERING WITH ECO-FRIENDLY JEWELERY ARTIST WILLIAM AMOR ON A NEW CHARITY PROJECT
REIMS, France, October 13, 2022 /PRNewswire/ — Rare Champagne is pleased to unveil a unique collection of 6 liter Methuselah bottles of Rare Rosé Millésime 2012, signed by William Lovean exceptional artist who creates and magnifies abandoned materials by giving them a second life, making them even more magnificent than before.
Created in November 2021, the collaboration aims to put “art at the service of the environment” by raising awareness of environmental issues by transforming discarded plastic materials into delicate floral works of art. “This is a creative, artistic and united collaboration of the designer to honor Nature,” said Maud RabinDirector of Rare Champagne.
Rare Champagne has teamed up with a French artist, William Love on Les Créations Messagères, a collection of 6-litre Methuselah bottles of Rare Rosé Millésime 2012, whose finery reveals an exceptional bouquet. Only recycled materials from Rare Champagne, combined with its own, were used to produce these works of art.
“I wanted to express the aromas of the Rare Rosé Millésime 2012, to interpret its elegance as a royal jewel, the tiara, …” declares the artist when asked to describe this unique creation. The recycled aluminum cap becomes the flower and the leaf of the cherry tree and the vine; a purified plastic bag, unsoldered then dried in the Italian style, colored with pigments before being crumpled and torn, becomes a flower. Between embossing and crimping, William Love takes gravel from champagne vats and turns them into crystal pendants called “The Crown Jewels”; he unties the fishing nets to create the pistils. True works of art, each Messenger Creation will be auctioned to support foundations dedicated to the environment.
Recently certified B Corp, Rare Champagne reaffirms its commitment to a sustainable future and its position as a company with a mission, actively participating in a new global movement for a more regenerative, equitable and inclusive economy. The collaboration with William Love is part of this commitment to a more beautiful planet that permeates the entire approach of the House.
ABOUT THE RARE ROSÉ VINTAGE 2012
Rare Rosé Millésime 2012 adds a new dimension to the style of the House. Its taste signature brings together three families of distinct aromas in perfect balance: floral, fruity and spicy, a true virtuoso cuvée. Despite difficult climatic conditions in 2012, Rare Champagne once again demonstrates its know-how and its exceptional vision with Rare Rosé Millésime 2012, the result of an ambitious bet to blend a memorable vintage.
ON WILLIAM AMOR
self-taught artist, William Love was Laureate of the Grand Prize for the next generation of the City of Paris 2019 in the Arts and Crafts 2019 category and is a laureate of the Banque Populaire Foundation. Through his work, he brings to life new projects that create meaning every day, transforming what was considered by many to be public waste into exquisite works of art. William Love founded Les Créations Messagères to raise awareness of environmental issues by transforming discarded materials that cause plastic pollution into delicate floral works, each imbued with its philosophy and carrying a strong message of environmental awareness.
ABOUT RARE CHAMPAGNE
The noble origin of Champagne Rare dates back to a tribute to the Queen of France, Marie-Antoinette, and expresses its revolutionary spirit against the trivialization of vintages. Over the past forty years, Rare Champagne has declared only twelve vintages. Régis Camus confided Maud Rabin to be the Rare Champagne Director and Emilien Boutillat, Rare Champagne Cellar Master & Piper Heidsieck, with the perpetuation of the know-how and signature style of Rare Champagne wine. The tiara designed by Arthur Bertrand adorning the precious bottle, the vine triumphs over the vagaries of time. Rare Champagne is a wine of patience, with unlimited potential for expression. Blossoming year after year, Rare Champagne expresses an elegant style: infinite freshness, persistent minerality, radiant purity and subtle contrasts. Discovering Rare Champagne is an introduction to the French Art de Vivre, whose timeless elegance knows no borders.
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SOURCE Rare Champagne