Gift cards available to spend at businesses in downtown Loveland – Loveland Reporter-Herald
The Loveland Downtown District offers an electronic gift card that can be spent at businesses in downtown Loveland. The program is part of an effort to revitalize businesses in the wake of the COVID-19 pandemic as well as keep money flowing locally.
Downtown businesses can sign up for free to accept the cards, and about 50 have already done so, including downtown favorites like the Black Steer, AKA Kitchen and MetroLux Dine-In Theatres.
Other companies located in the city center can still apply and be included in the program.
“Downtown Loveland has so much to offer that we are thrilled to be able to launch this program in the first place,” said Tori Jaworski, Marketing and Communications Manager for the Loveland Downtown District.
The program started in December, but had limited opportunities to market the cards. Since it started selling cards, the Downtown District has sold 370 cards for a total value of $7,335, but a bigger marketing push combined with the upcoming holiday season will hopefully lead to increased sales. , said Jaworski.
Gift cards can be good gifts, she said, and also serve to funnel business downtown.
“Studies show that local independent merchants recycle money into salaries, goods and services, and charitable donations,” she said. “You’re going to come and spend money and buy gifts at some of these local stores and feed your family at local restaurants. It would be a great gift for your family or employees.
COVID-19 has posed particular problems for retailers and brick-and-mortar restaurants, but the side effects, including high inflation and labor shortages, have caused new headaches for business owners. downtown businesses, Jaworski said.
“Owning a small business is still difficult now,” she said. “We are doing everything we can to support them.”