Houston Texans and 50 Cent team up for premium drinks and philanthropy
The beauty of the Houston Texans in 2022 is that they’ve found a way to work with homegrown talent.
From drafting first-round guard Kenyon Green (Humble Atascocita) to signing defensive end Jerry Hughes (Sugar Land Stephen F. Austin), the Texans have gone to the roots of the greater area. of Houston to succeed 2022 campaign.
Throw 50 cents into this lot. The Texans announced a multi-year partnership Monday with the Grammy-winning musician, two-time New York Times bestselling author, executive producer, entrepreneur, philanthropist and Houston resident known as Curtis “50 Cent” Jackson. The partnership spans from his Sire Spirits LLC to his G-Unity Foundation.
Since the partnership is effective immediately, 50 Cent’s Branson cognac and Le Chemin du Roi champagne (translated into English as “The Kings Path”) are now the official cognac and champagne of Texans.
“We are thrilled to partner with Curtis and his team to bring Sire Spirits to our fans on game day,” Texans President Greg Grissom said. “We share a common goal of giving back to the city we call home, so bringing Curtis on board to showcase our 50/50 jackpot on game days was a natural fit. We look forward to the great work we will do together through this partnership.
The 50/50 jackpot is now presented by the G-Unity Foundation, which “empowers children and youth in America’s cities to develop the confidence, strength and skills to win in life,” according to a statement from the crew.
Last year, 50 Cent announced the G-Unity Business Lab in partnership with the Houston Independent School District. The after-school entrepreneurship program provided academic and social services to high school youth residing in needy communities by offering a highly focused one-year course in entrepreneurship.
In 2022, the program doubles in size to serve six Houston high schools.
“Last season I had the opportunity to enjoy several home games, meet Texans fans, spend time with the McNair family and share with them some of the work I have done at within the Houston community,” 50 Cent said. “When the opportunity to join the team at this level came up, I was delighted to do so.”
The roots of the partnership began in 2021 when 50 Cent’s G-Unit Film & Television became a member of Texans Luxe.
According to the team, the partnership also includes the use of Texans logos for branding, television and radio commercials, two themed sidebars at the club level of NRG Stadium, directional signage, digital advertisements on the Texans app and website, and sponsorship of various events, programs, including an annual Taste of Texans Battle Red sponsorship. Sire Spirits will also offer special tastings at club level and cocktails will be offered in Luxe Suites on match days in 2022.
The story originally appeared on Texans Wire