Marc Jacobs Fragrances partners with The Center and Akt on TikTok to support the LGBTQIA+ community
NEW YORK–(BUSINESS WIRE)–Marc Jacobs Fragrances, a division of Coty [NYSE: COTY], today announced that it will continue its advocacy for the LGBTQIA+ community through partnerships with US NGO The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) and UK charity akt. The brand will support and raise awareness of The Center and akt through Pride-focused TikTok campaigns in both countries.
“Pride – it’s not acceptance or tolerance. It’s self-esteem. It is an appreciation. It’s self-respect. It’s allowing myself to feel everything and allowing myself to be all that I am. Sometimes it’s just feeling the joy of having that self-esteem,” says Marc Jacobs.
The Perfect Marc Jacobs fragrance, launched in August 2020, is inspired by Marc Jacobs’ personal belief that we are all perfect as we are and is symbolized by the word “perfect” tattooed on his wrist. To celebrate self-expression and spread love and positivity during Pride, Perfect Marc Jacobs will launch the TikTok hashtag challenge #PerfectPrideMovement in the United States between June 4e-June 6e in an effort to raise awareness and build support for the Center and its mission. In the UK, TikTok creator partners will enable in-app donations for akt from July 2n/a to coincide with London Pride. Additionally, a Perfect Marc Jacobs branded effect will be available to all TikTok users in both countries to celebrate Pride in June and July.
The Center is a New York City nonprofit that advocates and supports the LGBTQ+ community of all ages by providing programs in health and wellness, community connection, arts and culture, and development. economic. Akt is the national LGBTQ+ charity for young homeless people in the UK, supporting young people aged 16-25 who are homeless or living in hostile environments by finding them safe accommodation and employment , education or training.
This Pride marks the second year of support from Marc Jacobs Fragrances to the Center and the launch of an ongoing partnership with akt. Marc Jacobs Fragrances has also pledged to continue supporting the two nonprofits in June 2023.
“At Coty, we believe in equality and inclusion and we stand in solidarity with those who fight for freedom, justice and security for all,” said Coty CEO Sue Y. Nabi. “We look forward to using the power of our brands to support the LGBTQ+ community by working with The Center and akt, and continuing to promote self-love and authenticity with the new Perfect Marc Jacobs Pride campaign. This unconventional fragrance finds its beauty in its diversity and inclusiveness, which has resonated globally.
In June, the Perfect Marc Jacobs fragrance will also launch a new Pride campaign in-store and on digital featuring various talents such as Amber Later, Koi King, Leo Xander Foo, Ladyfag and Skin, among others.
About Marc Jacobs
Marc Jacobs is a global brand that produces women’s clothing, accessories, children’s clothing, jewelry, watches and fragrances. Launched in 1986, Jacobs is one of the most celebrated American designers to date. Marc Jacobs International is committed to giving back to the communities where they have stores and beyond. They have been involved with hundreds of charities around the world and the continued support of many of these charitable projects, as well as new collaborations, continues to be a top priority.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands in fragrances, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands allow people to express themselves freely, creating their own vision of beauty; and we are committed to having a positive impact on the planet. Learn more about coty.com Or on LinkedIn and instagram.
About the Center
Established in 1983 in the wake of the AIDS crisis, the Lesbian, Gay, Bisexual and Transgender Community Center of New York City has grown and evolved over the past four decades, creating and providing services that empower people to live healthy and successful. We currently operate in-person and virtually, providing recovery and wellness programs, economic advancement initiatives, family and youth support, advocacy, arts and culture events, and space for the community organization and connection. For more information, please visit gaycenter.org.
akt is the national LGBTQ+ youth homelessness charity, providing safe homes and brighter futures for LGBTQ+ youth. Nearly a quarter of all young people facing or experiencing homelessness identify as LGBTQ+, and 77% cite family rejection or abuse as what brought them to homelessness. ‘be. The association was established in Manchester in 1989 and has since opened in London, Newcastle and London. In just over 30 years, akt has provided over 250,000 off-street nights and supported over 50,000 LGBTQ+ youth at risk or experiencing homelessness. To learn more about how akt is serving the community during this time, please visit www.akt.org.uk/
Editorial credit: Perfect Marc Jacobs
Image credit: Jürgen Teller