Second year of Black Celebration Series on Zwift
Zwift has announced the second year of the Black Celebration Series, which will run throughout 2022. Originally launching in 2021, the year-long series begins in February to celebrate Black History Month in the United States and in Canada.
“We’re taking a three-pronged approach to celebrating Black History Month through our Black Celebration Series,” explained Lisa Bourne, Senior Director, Diversity, Inclusion and Social Impact at Zwift.
“First, we celebrate internally, educating our employees about racial justice and race-related issues in sport. To put this education and advocacy into practice, we also seek to cultivate community and take action through our new employee resource group, Mozaic, celebrating BIPOC employees and their allies.
“Second, we celebrate the game with our series of in-game events, workouts and podcasts, featuring prominent black athletes and influencers.”
Starting in February, the in-game series will provide the Zwift community with the opportunity to celebrate black cycling and running communities through weekly in-game events, workouts, and podcasts featuring prominent black athletes and influencers such as Rahsaan Bahati, David Lipscomb, and Maïs Wimbush.
Lisa Bourne added: “The third pillar of our celebration is grounded in advocacy, through our renewed social impact programs and charitable partnerships.
In addition to events on the platform, Zwift will continue to sponsor the LA Bicycle Academy (LABA), the California Conference for Equality and Justice (CCEJ), and Sporting Equals, three nonprofit organizations committed to bringing about positive change.
LABA is a Black-founded non-profit organization with a mission to empower, educate and develop entrepreneurial and leadership skills in young people ages 8-18 through its Youth Cycling Team and to its bicycle education program.
CCEJ’s mission is to eliminate bias, bigotry and racism by providing anti-bias education and training programs, youth leadership and youth diversion in restorative justice.
Sporting Equals seeks to empower organizations, individuals and communities to promote an active and healthy lifestyle. By implementing change in sport, its mission is to uplift and improve the opportunities for ethnically diverse communities across the UK.