Vanguard Charitable Donors Build on Record Year of Charitable Giving, Giving a Total of More Than $1.78 Billion to Nonprofits
Malvern, Pa., January 25, 2022 /PRNewswire/ — Vanguard Charitable, a leading nonprofit organization and sponsor of Donor Advised Funds (DAFs), today announced its fifth consecutive year of record giving, with donors giving more than $1.78 billion to nonprofits, a 6% increase from 2021. Nearly 200,000 grants have been awarded to 54,000 unique organizations with these funds. In 2021, Vanguard Charitable also attracted 3,500 new donors, an increase of 30% over 2020. Since its inception, Vanguard Charitable has granted more than $13.4 billion to non-profit organizations.
“2021 has brought new challenges to our nation, and our donors have once again increased their generosity to a wide range of deserving nonprofits,” said Rebecca Moffet, president of Vanguard Charitable. “At Vanguard Charitable, we are committed to helping nonprofits and supporting the charitable goals of donors. By identifying and supporting diverse areas of cause, our donors continue to lead the way in helping nonprofits. profit when they need it most.”
Increasing impact through new organizations
Philanthropists continued to adapt their giving strategies to support organizations they had in the past, while donating to nonprofits that were not previously supported. This translated to an 8% increase in the number of unique nonprofits supported in 2021.
In 2021, Vanguard Charitable donors directed their grants to the following cause areas, in order of popularity by number of grants: social services (55K), religious (42K), education (32K), health (26K), environment and wildlife (15K), arts & culture (14K) and civic (12K).
Top 10 nonprofit organizations supported by Vanguard Charitable donors, by number of grants awarded:
- Doctors Without Borders United States Inc.
- Planned Parenthood Federation Of America, Inc. – National Headquarters
- St. Jude Children’s Research Hospital
- Vintage/Campus Crusade For Christ
- Samaritan’s Purse
- American Civil Liberties Union Foundation, Inc.
- International Lifesaving Committee, Inc.
- American National Red Cross – National Headquarters
- Southern Poverty Law Center, Inc.
- Natural Resources Defense Council, Inc.
Donors continue to trust nonprofits to apply funds to areas most in need
In 2021, more than half of all donations were unrestricted, compared to 42% of dollar grants in 2020. This highlights the continued commitment of donors to enable nonprofit organizations to meet the most urgent or the most emerging. It also responds directly to nonprofit organizations’ call for unrestricted giving; in a survey of nonprofit organizations benefiting from Vanguard Charitable October 2021unrestricted grants were the preferred funding approach for three out of five charities.
Vanguard Charitable updates its proprietary tool to connect donors to nonprofits focused on hunger and homelessness
In December, Vanguard Charitable released the Nonprofit Aid Visualizer™ update, NAVi for hunger and homelessness. Available for free on the Vanguard Charitable website, this interactive web tool helps donors better connect with nonprofits in their local communities and those operating in geographic areas struggling with homelessness and hunger.
In 2021, grants to nonprofits focused on hunger, housing, or both categories increased 5% from 2020, with Vanguard Charitable donors donating $316 million to nearly 12,000 nonprofit organizations focused on hunger and homelessness across the United States.
“After interviewing our donors and connecting with nonprofits on the front lines, we’ve found that the most effective way to inspire the public to make a difference in this next phase of the pandemic is to focus on the causes of hunger and homelessness,” said Jodi Rosen, director of product and business development. “NAVi for Hunger & Homelessness unites donors in the fight to eradicate these issues by encouraging them to support nonprofits in their own communities – or those that need it most.”
Vanguard Charitable helps facilitate atypical types of giving
Donor-advised funds are unique in that they can accept and liquidate a wide range of assets that many nonprofits cannot handle. In 2021, 66% of donations were in the form of appreciated securities and non-monetary donations.
For more information about Vanguard Charitable or giving through donor-advised funds, please visit www.vanguardcharitable.org.
About Vanguard Charity
Vanguard Charitable is a leading US nonprofit organization that fulfills its mission to increase philanthropic giving by administering a donor-advised fund, a tax-efficient way to consolidate, accumulate and grant assets to charities. Since its creation by Vanguard1 in 1997, as an independent 501(c)(3) organization, Vanguard Charitable granted more than $13.4 billion to charities. More information is available at www.vanguardcharitable.org/giving-with-vc/how-it-works.
1 Although Vanguard provides certain investment management and administrative services to Vanguard Charitable pursuant to a service agreement, Vanguard Charitable is not a program or activity of Vanguard. The majority of Vanguard Charitable’s directors are independent of Vanguard.
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SOURCE Vanguard Charitable