How to participate in Veganuary 2022
Are you looking for a New Years Resolution that will be healthy for you and the planet?
Vegan is here to help you try a plant-based diet for the first 31 days of 2022, and possibly beyond.
“I think January is a great time to try vegan,” Veganuary US director Wendy Matthews told EcoWatch. “This is the time when people make New Years Resolutions to improve their lives and often their health, it is a limited period of time so it seems manageable at first, but it allows participants to learn more about the impact of their food choices and discovering delicious dishes and recipes and just to realize how surprisingly easy it is to cut up animal products.
How to participate
Vegan is a non-profit organization that was launched in the UK in 2014, but has since spread around the world. It encourages participants to commit to a 31-day vegan diet during the month of January and also works with companies to launch and promote vegan products.
The idea behind Veganuary is to make it as easy as possible to try out a plant-based diet. In a recent YouGov survey, 31% of American adults said they were interested in trying a vegan diet, but 13% worried they would not stick with it, 10% worried about the cost, and 9% wanted it. help with recipes, Veganuary said. EcoWatch in an email.
Veganuary is working to address all of these concerns. If you sign up to take the Vegan engagement online you get the official vegan starter kit, daily recipes, nutritional follow-ups, meal plans, dining tips, and a 31-day email series. In addition, you get a free e-cookbook about celebrities with recipes from Venus Williams, Jane Goodall, Bryan Adams, Mayim Bialik and others.
Goodall, for example, contributed a vegan strawberry cheesecake, while Williams offered directions for three smoothies.
The hope is that if people have a good experience with Veganuary, they will stick with their herbal habits until New Years.
“Our goal is to make sure that people have such a positive experience eating vegan in January due to all the big launches coming out and special promotions offered by companies that they decide to cut back considerably, if not cut back. eliminate their consumption of animal products. long term, ”Matthews said.
So far, it appears the organization has been successful in achieving this goal. In 2021, 85% of participants said they plan to cut their consumption of animal products in half for the rest of the year, while 40% said they will stick to their new diet.
But participants reported positive results after just a month of eating a vegan diet. Last year, 48% of participants said their skin had improved, 57% reported better mood, and 61% had more energy.
Maggie, a 34-year-old vegan participant from New Jersey, said she had had a positive experience.
“By participating in Veganuary, I noticed my energy levels were improving and I just felt better overall,” she said. “I felt even better knowing that my food choices had less of an impact on the climate. I discovered some great new plant-based foods that I continued to eat all year round.
The climate connection
The climate argument for going vegan is the one the campaign is emphasizing this year, in part in response to the COP26 climate conference in November.
“We felt that COP26 did not really address the contribution of animal agriculture to the climate crisis,” said Matthews. “And, with the recently leaked IPCC report stating that plant-based diets can reduce emissions by up to 50% compared to the average Western diet, there really should have been more attention to this simple solution already available.” to help end the climate crisis, which is changing our diets. So we’re really taking a look at that this year and calling on everyone to reduce their carbon footprint by trying vegan in January. “
Overall, we are increasingly aware of the contribution of animal agriculture to the climate crisis and other environmental problems: it is responsible for 14.5% of global greenhouse gas emissions, and the world’s five largest meat and dairy companies have a carbon footprint as large as ExxonMobil. One study found that adopting a plant-based diet is possibly the “greatest way” for an individual to reduce their impact on the environment.
It’s not just about reducing greenhouse gas emissions. Avoiding animal products can also reduce your impact on land use change, water consumption, and nutrient pollution, among others.
Harvard researcher calculated that if Veganuary hits its target of 600,000 attendees by 2022, it will save
- 62,304 metric tons of carbon dioxide pollution, equivalent to the shutdown of 556,285 flights from New York to DC
- 243 metric tonnes of eutrophication, or nutrient pollution, which is equivalent to keeping 987 metric tonnes of wastewater out of streams
- 977,436 gallons of water
- Two million animals of unnecessary suffering
A movement whose time has come
Based on previous years, it seems likely that Veganuary will be able to meet its goal as a participant.
When the movement was first launched in the UK, it only had 3,300 registrations. Its rise since then has been “meteoric,” Matthews said.
Beyond the UK it now has full campaigns in the US, Latin America and Germany. It is also launching a campaign with staff in India for the first time this year. However, you do not have to live in one of these countries to participate. It has partner campaigns around the world and has received entries from 209 countries and territories so far this year. Last year, more than 582,000 people participated.
“We absolutely expect to break that record this year,” said Matthews.
The spread of the campaign coincides with increased environmental awareness and emphasis on plant-based diets. The YouGov survey of American adults found that 30% of them had seen their opinions on vegan diets improve in the past two years since the launch of Veganuary in the country.
Matthews said Veganuary both creates and benefits from this change in attitude. The focus on promotions and discounts means some UK businesses have said the month is now a bigger part of the retail calendar than Christmas.
“I think Veganuary is a movement whose time is for sure,” she said.
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