Collaboration is the key
46% of respondents believe collaboration is key. They have more confidence in the partnerships between individuals, charities, businesses and government to solve the problems of the future than in each of the entities on their own.

The study also highlights a renewed enthusiasm to help meet the challenges the country faces and contribute to national growth, with 90% of those polled pledging to donate more to charitable causes. Community suffering and increased needs after the pandemic are the main reasons citizens want to give more.

Give it meaning
In the same vein, there appears to be an increased social awareness with 61% of survey participants preferring to work for a company that is significantly committed to corporate social responsibility and 55% believe in purchasing products. with socially responsible companies.

GiveIndia COO Sumit Tayal said, “Our annual survey of donation behavior shows citizens want to contribute to India’s progress and Covid has made this more real and urgent. The pandemic has also highlighted the essential role of philanthropy and partnerships – and the greater impact of entities working together towards the same goal. The survey suggests that it caught the public imagination.

Almost 500 people from across the country took part in the annual survey with almost equal participation of men and women (49% men and 51% women) between the ages of 21 and 60.