Two businesses in the North East have joined forces to raise more than £ 4,000 for two local children’s charities.

Marketing agency Prospect 13 and global business development firm 4C Global (4C) have joined their respective customer bases in a collaborative effort to raise £ 4,250 for AberNecessities and Northsound 1 Cash for Kids Mission Christmas.

The money raised will be split evenly between the two charities who will use the much needed funding to provide winter clothes and toys for children in Aberdeenshire and Aberdeen from birth to 18 years old.

AberNecessities is a local non-profit charitable organization that supports underprivileged families in the North East by providing them with the essential items they need to care for their babies and children.

Northsound 1 Cash for Kids is a charity that provides grants to vulnerable children and families in the area. The charity works to raise funds to improve the lives of disadvantaged children and youth in our communities who are affected by disease, poverty, neglect or have additional needs.

Cerri McDonald, CEO of Prospect 13, said she was delighted to support two local causes.

She added: “Helping to make a difference in the lives of children and young people in Aberdeen and Aberdeenshire is very important right now, especially as Christmas is about giving and the holiday season can be. a difficult time for many families.

“AberNecessities and Northsound 1 Cash for Kids volunteers work incredibly hard to make Christmas special for families in need.

“I would like to warmly thank my clients for their generosity and for their support of our fundraising mission.

Finlay Johnston, Managing Director of 4C, said: “We are thrilled with the amount raised and all thanks to the charitable nature of our friends and coworkers.

“My mom has been fundraising for charity all of her adult life, and as a local business owner I believe we have a responsibility to come together to support local causes to ensure that charities don’t just depend on the hard work of a few.

“This vital funding for our two chosen charities will hopefully help make life a little easier for some families in need this winter.”

Michelle Ferguson, head of the Northsound 1 Cash for Kids charity, said: ‘The Christmas mission is our biggest draw of the year and we are giving gifts to every child requested in Aberdeen and Aberdeenshire who is at risk of waking up. on Christmas morning with nothing to open. .

“It’s a huge operation and last year we helped 5,110 children that Santa Claus forgot. We could not make this appeal without the contribution of our supporters.

“We use cash donations to purchase gifts to meet specific requests and often purchase specialty toys for children with special needs where appropriate.

“We receive donations from all over Aberdeen and Aberdeenshire and they need to be sorted and distributed to health visitors, social workers and professionals working with the children we help. We can only do this with help like yours. Thank you very much, it really makes a difference.

Danielle Flecher-Horn, Founder of AberNecessities, said: “We are really very touched and moved by the outpouring of generosity we have received for our Christmas campaign:“ No child should go without believing in magic ”.

“Sadly, 18% of children in Aberdeen and Aberdeenshire live in poverty, which means the magical feeling and hopeful anticipation of Christmas morning does not exist; our goal is to change that and add some magic where we can.

“With the wonderful support provided by Prospect 13 and 4C, we can continue to provide the more than 1,000 children living in our city and county with a bespoke Christmas Eve box to help deliver a little bit of joy at the right time. wonderful of the year.

“Each Christmas Eve box is lovingly filled with comfy pajamas, slipper socks, party activities and goodies; each box really showcases the love and support of this truly beautiful and unique community.

“Aberdeen has displayed a great warmth, kindness and generosity of spirit for which we are extremely grateful. From the bottom of my heart – thank you. “

The companies that have contributed to the fundraising mission of Prospect 13 and 4C are: Enerpro, Lawrence of Kemnay, Signal Film, International School Aberdeen, GSS Developments, Solab IT Services and Quensh HSEQ Specialists.

For more information or to donate online visit: https://planetradio.co.uk/northsound/cashforkids/ or https://abernecessities.co.uk/donate/

Do you want to respond to this article? If yes, click here submit your thoughts and they can be published in print.