Walmart Foundation funds ‘cutting edge’ food waste trials with WRAP
The Walmart Foundation has awarded nearly $ 750,000 to WRAP, the UK’s leading sustainability charity providing behavior change interventions (BCI), to develop new interventions to reduce household food waste in the UK. United and Canada.
In partnership with the National Zero Waste Council in Canada, the UK-Canada partnership will focus on high impact food waste behaviors and the design of new interventions using WRAP’s long experience in behavior change.
Research is underway in both countries, with BCI prototypes scheduled to be piloted between March 2022 and 2023.
Sarah Clayton, Head of Citizen Behavior Change at WRAP, said: “We are delighted to have the support of the Walmart Foundation for this groundbreaking research, which will advance thinking on how to subtly inspire people to adopt. positive behaviors that prevent food will go to waste.
“Food waste is so often overlooked in relation to climate change, but more greenhouse gases are produced by food waste than by all international flights, so we ignore it at our peril. Having organizations like the Walmart Foundation on board is crucial in delivering new work and generating new ideas for the benefit of partners around the world. “
Food waste is so often overlooked in relation to climate change, but more greenhouse gases are produced by food waste than by all international flights, so we ignore it at our peril.
In addition to developing new behavior change interventions, key ideas and recommendations that emerge during the project will be shared with partners to help inform international policy and guide best practice recommendations for stakeholders throughout. the supply chain, from retailers to retail.
WRAP, which has more than twenty years of experience in developing cross-sector collaborations that reduce environmental impacts, wishes to discuss with trusts and foundations the other projects it is developing.
The organization is also seeking partners to pilot interventions in the UK and to speak with non-profit organizations.
“We have the opportunity to reduce the impacts of food waste on the environment with the slightest change in behavior,” said Eileen Hyde, senior manager of Walmart.org.
“Identifying these behaviors and implementing interventions is a big step in the right direction to effect change. We will all need to work together to tackle food waste, and we are proud to support WRAP’s good work.
Household food waste
WRAP says the importance of reducing household food waste clearly made headlines around the world in March 2020 with the release of the Food Waste Index, produced by WRAP and UNEP (United Nations ‘environment).
This report reversed accepted thinking on food waste by suggesting for the first time that household food waste is similar in lower middle income and high income countries, and not just a problem for richer countries.
Food waste is a common problem – over 60% of the food Canadians throw away could have been eaten – but there may be nuances between our two countries that will help us better understand and change our relationship with food.
The results of the Food Waste Index were announced during the UK’s first Food Waste Week of Action, organized by WRAP’s Love Food Hate Waste consumer campaign, which is spearheading this new BCI program.
Jack Froese, Chairman of the National Zero Waste Council, said: “The National Zero Waste Council is delighted to collaborate with WRAP UK on this important research into the behaviors that lead to food waste in the home and how the habits that lead to food waste in the home. to food waste can be changed.
“Food waste is a common problem – over 60% of the food Canadians throw away could have been eaten – but there may be nuances between our two countries that will help us better understand and change our relationship with food. . “